Strategist +
Designer
I uncover unexpected insights to drive innovation and create transformative experiences.
ABOUT
CONTACT
SPECIALTIES
eric@firstwater.net
+1(847) 414-6467 m
I'm a recovering strategy addict who turns market chaos into client gold.
While others drown in spreadsheets, I'm trained to spot the patterns others miss—then combining that robot-brain power with actual human insight to uncover opportunities that make competitors wonder "Why didn't we think of that?"
My secret sauce? I don't just collect data like a digital hoarder. I interrogate it until it confesses its secrets, then translate those revelations into strategies that actually work in the real world.
The result: Clients who move faster, think clearer, and capitalize on opportunities while their competition is still figuring out what happened.
My three-step process:
AI finds the needles in the haystack
Human insight decides which needles are worth keeping
Creative strategy turns those needles into compass points
I've cracked this code for everyone from scrappy B2B startups to consumer brands with more SKUs than sense. Ready to stop guessing and start knowing what your market is really telling you?
Let's turn your next "What if?" into "Here's how."
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Brand Strategy
Brand Innovation
Creative Strategy
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Brand Purpose Workshops
Brand Promise Workshops
Participatory Design Workshops
Collaborative Ideation
Innovation Consulting
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UX Design
Brand Identity
Experience Design
Graphic Design
Presentation Design
Product Design
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User Research
Personas
User Journeys
Design Planning
Engagement Strategy