Strategist +

Designer       

I uncover unexpected insights to drive innovation and create transformative experiences.

ABOUT


CONTACT

SPECIALTIES

eric@firstwater.net

+1(847) 414-6467 m

I'm a recovering strategy addict who turns market chaos into client gold.

While others drown in spreadsheets, I'm trained to spot the patterns others miss—then combining that robot-brain power with actual human insight to uncover opportunities that make competitors wonder "Why didn't we think of that?"

My secret sauce? I don't just collect data like a digital hoarder. I interrogate it until it confesses its secrets, then translate those revelations into strategies that actually work in the real world.

The result: Clients who move faster, think clearer, and capitalize on opportunities while their competition is still figuring out what happened.

My three-step process:

  • AI finds the needles in the haystack

  • Human insight decides which needles are worth keeping

  • Creative strategy turns those needles into compass points

I've cracked this code for everyone from scrappy B2B startups to consumer brands with more SKUs than sense. Ready to stop guessing and start knowing what your market is really telling you?

Let's turn your next "What if?" into "Here's how."


  • Brand Strategy

    Brand Innovation

    Creative Strategy

  • Brand Purpose Workshops

    Brand Promise Workshops

    Participatory Design Workshops

    Collaborative Ideation

    Innovation Consulting

  • UX Design

    Brand Identity

    Experience Design

    Graphic Design

    Presentation Design

    Product Design

  • User Research

    Personas

    User Journeys

    Design Planning

    Engagement Strategy