I’m a
Strategist +
Innovator
I help brands uncover human insights to drive innovation and create transformative experiences.
ABOUT
CONTACT
SPECIALTIES
eric@firstwater.net
+1(847) 414-6467 m
Strategic innovation, accelerated by AI
As an unapologetic strategy junkie, I transform complex market landscapes into clear strategic opportunities for my clients in both B2B and B2C markets. My approach combines:
Deep human insights with cutting-edge AI analysis to identify emerging patterns faster than traditional methods
Experience-driven strategy that translates consumer values into actionable business innovations
A simple, scalable methodology powered by a unique blend of rigorous analysis and creativity
It’s not enough to be data driven—data without insight isn’t very useful. I reveal the hidden connections that others miss, using AI as a force multiplier for strategic thinking. This dual human-AI approach has allowed me to consistently uncover high-value opportunities in rapidly changing markets while dramatically reducing research time. Let’s talk about how I can help your brand excel in an era of disruption.
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Experience Strategy
Brand Strategy
Creative Strategy
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Brand Purpose Workshops
Brand Promise Workshops
Participatory Design Workshops
Disruptive Ideation
Innovation Consulting
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UX Design
Brand Identity
Experience Design
Graphic Design
Presentation Design
Product Design
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User Research
Personas
User Journeys
Design Planning
Engagement Strategy