I’m a

Strategist +

Innovator

I help brands uncover human insights to drive innovation and create transformative experiences.

ABOUT


CONTACT

SPECIALTIES

eric@firstwater.net

+1(847) 414-6467 m

Strategic innovation, accelerated by AI

As an unapologetic strategy junkie, I transform complex market landscapes into clear strategic opportunities for my clients in both B2B and B2C markets. My approach combines:

  • Deep human insights with cutting-edge AI analysis to identify emerging patterns faster than traditional methods

  • Experience-driven strategy that translates consumer values into actionable business innovations

  • A simple, scalable methodology powered by a unique blend of rigorous analysis and creativity

It’s not enough to be data driven—data without insight isn’t very useful. I reveal the hidden connections that others miss, using AI as a force multiplier for strategic thinking. This dual human-AI approach has allowed me to consistently uncover high-value opportunities in rapidly changing markets while dramatically reducing research time. Let’s talk about how I can help your brand excel in an era of disruption.


  • Experience Strategy

    Brand Strategy

    Creative Strategy

  • Brand Purpose Workshops

    Brand Promise Workshops

    Participatory Design Workshops

    Disruptive Ideation

    Innovation Consulting

  • UX Design

    Brand Identity

    Experience Design

    Graphic Design

    Presentation Design

    Product Design

  • User Research

    Personas

    User Journeys

    Design Planning

    Engagement Strategy